Direct Marketing Links™ allows Print Service Providers to integrate direct marketing campaign creation applications into Press-Sense iWay. By making it easy for Print Buyers to develop their own unique variable information print (VI) direct marketing campaigns, Direct Marketing Links can increase the cumulative impact of all marketing tools.
The Direct Marketing Links module lets Print Service Providers offer their customers an almost unlimited number of innovative and attractive design possibilities to increase the impact of direct mail marketing campaigns using variable information print. With Direct Marketing Links, Print Buyers can create personalized VI image layouts in their direct marketing applications and seamlessly integrate them into Press-sense iWay.
Direct Marketing Links can be integrated with a wide variety of third party direct marketing applications, including list acquisition, image generation, barcode and VI applications. For example, personalized images can be combined with variable text and barcodes all on the same job, in any Press-sense iWay template. With iWay automatically providing the data values, Print Service Providers can take on a wider range of variable information print jobs than ever before.
For selected third party applications, Press-sense and/or the third party provides dedicated links. Integration with other applications is enabled by APIs provided with the Direct Marketing Links module.