Advanced VDP, an add-on module for Press-sense iWay, is ideal for Print Service Providers who want to differentiate themselves by offering best-in-class variable data print capabilities.

This add-on module for Press-sense iWay is the top end of an easy upgrade path from basic variable data print capabilities through to the most advanced – providing iWay users with access to the widest, most open array of variable data print options. The core Press-sense iWay system has a built-in basic VI engine and VI capabilities can be further extended by adding the Direct Marketing Links module, which integrates with third party VI applications. The Advanced VDP module offers a third, more sophisticated, level of VI by integrating with the most advanced variable data printing solutions available – XMPie and Print on Demand Solutions’ WCS. The integration with these best of breed applications is enabled by APIs that are provided with the Advanced VDP module.

Advanced VDP extends Press-sense iWay's built-in data capabilities by expanding the ability of Print Service Providers to build dynamic documents within web-based services. Offering numerous formats and maximum flexibility, Advanced VDP takes all the headaches out of even the most complex variable data printing, so Print Service Providers can offer online ordering of sophisticated variable data print jobs, while still enjoying a cost-effective, error-free workflow.

This unique combination of highly sophisticated variable data capabilities with the convenience and speed of print on demand provides Print Server Providers with an easy, cost-effective way to meet the growing demand for advanced variable data printing – and a powerful way to rise above the market.