MiWay™ is a powerful branding and personalization tool that works with Press-sense iWay. It enables Print Service Providers to easily create branded web to print applications for customers, so they can create and order Print on Demand (POD) jobs from within a familiar environment that is customized to their needs. By giving Print Service Providers the ability to offer a personalized service without the overhead that typically comes with such one-on-one service, MiWay acts as a compelling sales tool for attracting new customers and increasing the loyalty of existing corporate accounts.
The MiWay add-on module for Press-sense iWay allows Print Service Providers to offer value-added print on demand capabilities to large corporate customers. A flexible tool for creating branded web to print applications, MiWay lets Print Service Providers give their Print Buyer customers personalized service while allowing each Print Buyer to maintain its own corporate identity.
Using MiWay, Print Service Providers can easily customize the look and feel of the online interface according to their customers’ requirements. This translates into a unique market advantage because it allows Print Service Providers to deliver a better, higher value POD service offering – the type of service that can attract new customers and strengthen customer loyalty
MiWay enable Print Service Providers to limit their Print Buyer's workflow to include only the essential activities required to deliver successful print job production, including the customer’s specific in-house permissions and approval policies. As the environment generated by MiWay is both familiar and comfortable to Print Buyers, it contributes to more prompt and error-free production of jobs. At the same time, Print Buyers enjoy the satisfaction of ordering jobs through a website that strengthens their own corporate identity.
What’s more, MiWay enables Print Buyers to offer branded web to print services directly to their customers with full transparency regarding the Print Service Provider. From the end customers’ point of view, the printing services are provided by the company with whom they already have a relationship. The Print Buyer company can then sell more products direct to their customers, while depending on their trusted Print Service Provider to actually fill the orders – creating more business for both the Print Buyer and the Print Service Provider