Press-sense today announced they have named Amir Rosentuler President of EMEA and APAC. Mr. Rosentuler will begin immediately heading up the company’s EMEA and APAC management and will be responsible for growing expansion of Business Flow Automation™ solutions in Europe, Africa, Asia Pacific and the Middle East. Mr. Rosentuler will work from the Press-sense offices in London and report directly to Press-sense CEO Shlomo Ben David (Benda).

“With growing demand for Business Flow Automation throughout the marketplace, our intensified focus upon this critical region is paramount to our worldwide success,” notes Press-sense CEO Shlomo Ben David. “Amir’s extensive sales and executive management experience compliments our growth strategy and is a valuable addition to our management team. We anticipate his impact will accentuate our results in these regions. ”

Amir Rosentuler’s experience is evidence of a results-driven management executive with more than 20 years experience in sales management and business development. With more than 10 years with NASDAQ software companies, he has exhibited strong P&L management, and cross-company strategic project management skills. Prior to Press-sense, Amir was the General Manager and Vice President of International Sales for Magic Software (a leader in enterprise application development and integration software) where he constructed and implemented their new turnaround strategy.

Amir also held several senior positions in IBM, and several senior management positions in Novell, as well as senior sales management and channel distribution management positions at Computer Associates.

Press-sense is the world’s leading developer of Business Flow Automation for the Print Industry™. By applying process automation to the print service provider’s business, Press-sense solutions offer printers the tools to fully manage, control and automate their business operations. Going beyond typical Web-to-print and MIS features, the company’s solutions enable commercial printers to provide value-added services (i.e. print on demand, variable data printing), develop new internet-based revenue streams, strengthen client bonds, and reach new markets, while keeping ahead of an evolving industry. The added efficiency combined with additional revenue allows customers to constantly provide new and improved services to their clients.