Today’s marketers are faced with increasing challenges to control costs and get the most impact for their marketing budget.

Research has shown time and time again that adding personalization increases the response rate on direct marketing. Personalization adds relevance, and presenting information that is relevant to the intended recipient has a much greater probability of a response.

And by tailoring the message to the intended recipient, you can present a much more powerful marketing message.

Pageflex allows you to take personalization to amazing new levels, and it offers virtually unlimited variability. Text, images, personalized URLs (pURLs), and complete pages can all be customizable elements in your communication.

You can drive responses through the Web with pURLs. This highly-personal marketing concept uses the recipient’s own name to entice him or her to visit an online microsite or landing page with an entirely customized browsing experience and personalized content.

To further increase the overall response rate of your campaigns, you can add additional communication channels like e-mail, pURLs, and personalized Web microsites. Each channel increases the response rate for the campaign by giving each recipient the opportunity to respond through the channel that most appeals to him or her.

Pageflex lets you create comprehensive multi-channel communications that bring together all of your direct marketing channels into a single solution – rather than struggling to manage multiple systems.

Today’s marketing executives need real-time metrics to see how effective their marketing dollars have been. With Pageflex Campaign Manager, you have immediate access to vital statistics on each campaign, letting you direct your marketing efforts to the channels where they are most effective.